Sunday, November 30, 2008

2-for-1 is moneysaver for Quebec car dealer

A Quebec car dealership offering a two-for-one vehicle promotion says it will help save money down the road.

Girard Chrysler, a dealership in Repentigny, launched the offer earlier this week as a way to curtail a slowdown in the auto industry.

Buyers who purchase a luxury Chrysler 300C will receive a free Dodge Caliber, said sales manager Michel Leduc.

The car dealership east of Montreal is interested in moving more vehicles given that it wants to stock up on next year's models.

"We had about 250 cars total on the lot, and those 300 C [models] well, they're worth $50,000, we need to pay interest on those cars, and it can be anywhere from $300 to $500 dollars a month per car," he explained.

The dealership has sold 17 of the luxury cars since the offer started this week, giving away 17 Dodge Calibers, worth about $17,000 each.

There's no profit to be made from the promotion, but the dealership hasn't lost any money, Leduc said.

0 comments: